While podcasts are becoming increasingly popular in the mainstream media, many companies have yet to capitalize on their incredible power as an authentic marketing and promotional tool. At Open Conversation, we often write about …

These days, everyone seems to have a favorite podcast (or three) that they’re excited to share. If you’ve noticed this trend, it’s not an isolated event: Americans love podcasts.

Across the world, organizations of all sizes are looking at their marketing and public relations strategies, wondering how they can profoundly and authentically connect with their audiences. If this question is floating around your …

"How can we get more listeners?" This question recently surfaced in a few of my conversations and email threads with clients. It makes sense to want to increase your audience because, in today’s world, …

I hear this question quite a lot from marketers and sales professionals who are ready to increase the volume in their funnel but aren’t yet sure if they’re prepared to take the leap into …

So, you’ve decided it’s the right time to add podcasting to your marketing mix. Now, one of the most important questions remains: Who should you work with to create it? For many companies, building …

Marketing is nothing new. Before media there were word of mouth endorsements, then newspaper advertisements and eventually radio and TV commercials. With the rise of the Internet, advertising channels exploded and now consumers are …